Kitty O’Sheas is traditional Irish pub with food and drink. These are 4 different concepts presented to the food & beverage manager of the Hiltons of Chicago to update its brand and identity of the local eatery.
Concept 1: Dark and Rustic
Concept 2: Swirls and Sky
Concept 3: Organic and Craft
Concept 4: Natural and Urban
Example of final logo presented in a short run social media message, promoting the restaurant draft beer.